Formalizing and optimizing a referral program to boost ROI....

While there are several sources pointing to referrals being one of the highest quality lead sources , sales and marketing executives across the board admit to not having a formal referral program in place. In fact, Business2Community’s study shows referrals as the...

By: Ricardo Ibarra

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We’re pledging 1% to support Fundación La Vecina – Join...

As we build our business, Auctio, it’s important to us to prioritize having a positive impact on the world, so we have joined a movement called “Pledge 1%”. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product, and employee time for their communities. With...

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Auctio proves out a winning strategy to include in your sale...

Auctio recently launched a new program on its own platform and early results are demonstrating a dramatic impact to sales efforts, without spiking costs. With this new program, sales efforts that were being driven by 2 people are now supported by over 150 people advocating for the product. Many...

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What percentage of your revenue comes from referrals?...

According to a study of channel executives by the Chief Marketing Officer Council, customer referrals were ranked as 4x more powerful and valuable than email or direct marketing campaigns. They were also ranked nearly 7x more likely to result in sales and new business than leads derived via the...

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6 Ways to Boost Sales Through Marketing Automation...

It has become a widely recognized fact that automation of marketing and sales processes increases the efficiency of business efforts. According to a 2014 Marketing Automation Report by the B2B Technology Marketing Community, 53% of B2B marketers are actively using marketing automation today, and another 17% are currently evaluating...

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5 ways to boost quality sales leads...

Sales and marketing teams continue to invest in tactics to drive new leads, but still miss their revenue targets. We find ourselves every year, every quarter, and every week evaluating the current position and next move for each dollar spent. This go around, consider the following:   1. Prioritize...

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Making new contacts work for you long term...

People think the best leads come from conferences, like Austin, TX’s SXSW, which this year has 72,000 registered for attendance. And while each conference comes with an onslaught of networking opportunities before, during and after the event, many of us walk away with a pocketful of business cards that...

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