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Your source for best practices across
referral marketing initiatives.

We’re pledging 1% to support Fundación La Vecina – Join us!

By: auctio

As we build our business, Auctio, it’s important to us to prioritize having a positive impact on the world, so we have joined a movement called “Pledge 1%”. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product, and employee time for their communities.   With our roots being from Colombia,…

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Auctio proves out a winning strategy to include in your sales and marketing plans

By: Ricardo Ibarra

Auctio recently launched a new program on its own platform and early results are demonstrating a dramatic impact to sales efforts, without spiking costs. With this new program, sales efforts that were being driven by 2 people are now supported by over 150 people advocating for the product. Many users of the platform initially joined…

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Formalizing and optimizing a referral program to boost ROI.

By: Ricardo Ibarra

While there are several sources pointing to referrals being one of the highest quality lead sources [What percentage of your revenue comes from referrals?], sales and marketing executives across the board admit to not having a formal referral program in place.   In fact, Business2Community’s study shows referrals as the highest acquisition channel for conversion…

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What percentage of your revenue comes from referrals?

By: Ricardo Ibarra

According to a study of channel executives by the Chief Marketing Officer Council, customer referrals were ranked as 4x more powerful and valuable than email or direct marketing campaigns. They were also ranked nearly 7x more likely to result in sales and new business than leads derived via the Internet.   But do you know…

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6 Ways to Boost Sales Through Marketing Automation

By: Ricardo Ibarra

It has become a widely recognized fact that automation of marketing and sales processes increases the efficiency of business efforts.   According to a 2014 Marketing Automation Report by the B2B Technology Marketing Community, 53% of B2B marketers are actively using marketing automation today, and another 17% are currently evaluating adopting it into their current…

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Celebrating Tech Innovation

By: Ricardo Ibarra

A couple of weeks ago Auctio was featured by American Entrepreneurship among 400 startup companies at the fourth annual New York TechDay at Pier 92 in Manhattan. TechDay is a “massive science fair for startups”, and is a gathering for new technology driven companies to me among a pool of tech enthusiasts looking to celebrate…

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